Video Production
In addition to visual design, I am also passionate about photography and videography. By expanding my knowledge in both design and photography, I was able to advance my career and create various mediums. This allowed me to showcase that I can do more than just graphic design.
Tools needed: Adobe Illustrator, Photoshop, After Effects, Premiere Pro, Audition
Skills required: Drawing storyboards, visual concept and design, camera setting and preparation, Filming and editing, Motion graphic
Project discussion to Storyboard
Having a productive conversation with stakeholders is crucial in order to fully understand their objectives before delving into the specifics. During these discussions, I usually inquire about the following:
What is the purpose of the video?
Who is the intended audience or target demographic?
What is the best medium to capture the audience's attention?
What is the expected storyline, or do you have a script for the video?
What is the projected length of the video?
After the discussion, I request that the stakeholders provide a more detailed explanation of the story. Once I have received the script, I translate it into a storyboard and share it with them to solicit their feedback. This feedback and revision process occurs several times until we have arrived at the final version.
Graphics and Animation
When creating the visual elements for each scene, I utilize Adobe Illustrator and Photoshop, and then animate them using After Effects.
However, if a client or stakeholder expects too many visual effects that I cannot produce, I inform them of the limitations or suggest alternative methods to achieve their desired outcome.
MetService introduced a new warning level reserved for the most extreme weather events and new colours and graphics to more clearly signify the type of alert in place.
Field shoot
When shooting off-site, there are several considerations to think about beforehand:
Finding a location with minimal disruptions.
Considering the time of day, especially when shooting outdoors. Sunlight and unexpected conditions can significantly impact the shoot.
Checking with the person on screen. This includes ensuring they are in the right condition, wearing suitable clothes and makeup, and timing their delivery of lines or actions.
While there are several small details to check, these are the most important ones to address.
Filming on location can be very tiring, even if it's only for a couple of hours. I always remind myself and others that it will take longer than we expect and can be exhausting. Detailed discussions and rehearsals beforehand can save a lot of energy and result in a great outcome.